CHALLENGE
Data protection platform Trust Keith needed a full refresh of its brand, website and marketing to reflect a new vision. The challenge was to move beyond the traditional corporate image of data protection and reposition the brand as approachable, human and customer-focused without losing credibility.
INVOLVEMENT
Art Direction
Brand Identity
Graphic Design
Website Design
Website Build
UX and UI Design
COMPANY
IDEA
We developed a refreshed identity built around clarity and warmth. A more conversational tone of voice, simplified messaging, and a confident yet accessible visual system helped reframe Trust Keith as a trusted partner rather than a formal authority.
The new website and supporting collateral were designed to make complex information feel straightforward and supportive, reinforcing the brand’s personable approach.
OUTCOME
The rebrand repositioned Trust Keith within the industry, shifting perceptions from conventional and corporate to modern and human. The new identity creates stronger customer connection, clearer communication, and a cohesive foundation for future growth.
