CHALLENGE
Badger Beers had long been known for its characterful ales, but a rapidly evolving and increasingly crowded beer market demanded stronger stand-out. The challenge was to refresh the brand identity and reposition Badger Beers for a new generation of drinkers - without losing the heritage and personality that made the brand distinctive.
IDEA
We introduced a revitalised identity that celebrated the brand’s bold character while sharpening its presence on shelf and in pub. The relaunch was driven by an engaging competition, giving fans the chance to brew their own beer at the Hall & Woodhouse brewery in Blandford Forum, name it, and see it served in their local Hall & Woodhouse pub. This campaign put community and craft at the heart of the brand story.
OUTCOME
The refreshed identity strengthened shelf impact and re-energised the brand’s presence in a competitive market. The launch campaign deepened customer engagement, reinforced brand loyalty, and reasserted Badger Beers as a distinctive voice within the evolving beer landscape.
