CHALLENGE
The Body Shop at Home™ required an updated brand book to reflect its next chapter. The challenge was to create a book that felt modern, cohesive and inspiring, while staying true to the brand’s heritage.
IDEA
Working alongside Thinking Juice, we reimagined the brand book as more than a set of guidelines. The focus was on bringing the evolved identity to life through clear structure, refined visual systems, and expressive examples that demonstrated how the brand should show up across channels.
OUTCOME
The result was a contemporary, easy-to-navigate brand book that aligns with the brand’s evolution and empowers teams to apply the identity with confidence and consistency. It now serves as a practical tool and a strong creative foundation for future growth.
