CHALLENGE
Radio wanted to increase retailer sales of its Revival range by giving customers clearer, more detailed product information. The challenge was to create a dedicated microsite that showcased the radios in depth, supporting retail conversions while staying true to the brand.
IDEA
We designed a focused microsite built around product storytelling. Rich imagery, clear specifications, and considered content provided customers with everything they needed to make an informed decision. The experience was simple, visual, and conversion-led, guiding users seamlessly from discovery to retailer purchase.
OUTCOME
The microsite strengthened product understanding and supported retailer sales by giving customers clarity and confidence at the point of decision. It provided a dedicated digital destination for the Revival range and reinforced Roberts’ premium brand positioning.
