CHALLENGE
GIANT is an independently funded arts centre in the heart of Bournemouth and the UK’s largest artist-run gallery space outside London. We needed to create a brand identity that reflected the scale of the space while keeping artists at its core. Balancing strong presence with creative freedom.
Bobby’s Bournemouth Photography
IDEA
Create a flexible identity system that puts artists at the centre while celebrating the physicality and openness of the gallery itself. The visual language was designed to feel bold and expansive, with a modular approach that could adapt across exhibitions, events, and communications. Giving artists room to lead while maintaining a strong, recognisable brand.
OUTCOME
The resulting identity positions GIANT as both a cultural landmark and a platform for artistic expression. It provides a confident, scalable framework that elevates the gallery’s presence, supports its programming and strengthens its role within the UK’s independent arts community.
Bex Wade Photography
